
1 CAMPFIRE
"1Campfire is a feeling, a passion, a drive and a deeply rooted belief for the future.
It’s everyone who cares about fish, wildlife, the outdoors, and all its pursuits. If you’ve ever wondered in amazement at the sunrise, the sunset, the mountains to the ocean, 1Campfire is yours as well. Everyone is welcome around our Campfire, so pull up a seat…we have a story to tell."
1 Campfire is an initiative to bring community together and to change the stigma around hunting & fishing. They were in need of a rebrand as their initial visual identity only spoke to a niche audience and they wanted to make sure that their brand going forward was more inclusive and approachable.
I loved putting together this logo, in researching ancient symbols for gathering and community I was able to come up with a unique icon that spoke to 1 Campfire's values. With the choice of fonts, colour palette and imagery the brand became approachable and community focused.
Deliverables
Visual Identity
Annual Reports (2022 & 2023)










