The CR Museum hosts the Festival of Trees each year which is primarily a community fundraiser with local businesses pitching in and decorating a tree for the display room where the public can visit and vote on their favourite tree in multiple categories. There is also numerous public events like; picture with Santa, a choir night, arts & crafts, etc.. 

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The Festival branding / look was quite dated and needed a refresh, that's where I came in. This was a collaboration with Alex of Seas & Trees and myself as art director; we focused on creating a visual identity that was both fun for the kids and sophisticated enough for the adults and local businesses.