FORBIDDEN BIKE CO.
"Established in 2019 by a growing team of industry veterans with a single product - our trail bike, the Druid - and a single-minded, no holds barred approach to bicycle design. The Druid’s arrival on the scene certainly set the tone for a brand that is not prepared to accept the status quo or adhere to the whims of mass-market trends."
Before Forbidden was fully launched, I was brought on to help fine-tune some brand assets, sort out the website design as well as design the decals / chose frame colours for the very first Forbidden bike, 'Druid". Here we are nearly 5 years later, designing everything from bike decals/colours & brand identity* to digital marketing campaigns and apparel design. I am proud to say that I am Forbidden's sole graphic designer, it's been an exciting ride! Fun Fact: the Druid decals were so popular that a few folks even got them tattoo'd!
They have without-a-doubt made a name for themselves in the MTB industry and are continuing to break the mold in this tough and saturated market.
*CREDIT: gotta give it where it's is due; Owen Pemberton (owner) designed the brand logo.
Sub-logos & Wordmarks
Bike Box Design
Social Media Campaigns
Print Documents & Manuals
Event Display Design
Vehicle Decal Wraps
Digital Marketing Campaigns
Animated Ads & video Intro Gif's
Team Racing Kit Design
I could go on, but I'll stop here.