"RUX was born out of a desire to unlock a more agile lifestyle by freeing up more time, space and energy" They sell quality packing gear, designed for everyone - Campers, the MTB Bikers, the mom shopping for her groceries, the beach party go-ers, everyone. Their main product is a "half box, half rucksack" - a RUX. 

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I was brought on just after they went through a brand refresh in early 2022, to flush out a few of their company assets as to match their shiny new look.