CUMBERLAND MUSEUM'S WINTERFAIRE

The Museum has recently gone through a major renovation as well as a branding refresh and they wanted all facets of the company to look the part to match their new look.  

This included Cumberland annual holiday market, 'Winterfaire" which is put on by the museum. The Winterfaire didn't have a set look or direction for the past few years and with bringing on the museums new director, Rosslyn wanted to set that direction as an upperscale community centred holiday market, bringing in local vendors and musicians and giving the entire market a 'high-end' feel but still catering to the locals. Another main focus for the event branding was to make it clear that this is an event that is fully hosted and run by the Cumberland Museum, which was not apparent before.