
BEAR ESSENTIAL OILS
Bear Essential Oils is an Indigenous wellness brand that honors cultural knowledge, community spirit and self care. Priding themselves on offering 100% pure, organic, ethically sourced and wildcrafted essential oils.
Alissa Assu recently purchased Bear Essential Oils and was in need of a rebrand to make it feel more like her and to resonate with her audience. We wanted to honour the original logo, which was designed by Indigenous artist Morgan Asoyuf , a Ts’msyen artist from Prince Rupert. I made sure to keep the illustration of the bear as the main icon, just re-formatting the image and pairing it with a font which was customized to ensure that the new logo was both recognizable and clearly an Indigenous-run business.
Along with the rebranding, I was tasked with creating the labels and packaging to pull it all together. We have recently begun working on new product labels and packaging that will be hitting the shelves in 2025.
Deliverables
Visual Identity
Responsive Logo & Icons
Labels
Merch
Print Collateral
Packaging Design








