No Roads Studio, is a slow fashion brand, based on Vancouver Island, creating hand crafted, naturally dyed wearable fibre art by Laurie Gray. 

We worked together to create a visual identity tailored to her target market which paired well with her gorgeous pieces. This included building the brand assets (photography style, colour pallet, fonts, and logo / icons and market display design) along with print pieces; clothing tags, brochure, and business card. To bring it all together, I designed and built Laurie an e-commerce website.